Healthy Alterations
When designing an experience, rethinking the things we take for granted has surprising impact. Hospital garments are one healthcare basic in which a little attention can go a long way: Taking a fresh look at the design of the traditional gown could make the process of treating patients more effective and make the patients themselves feel less stressed.
In mid-December Traci Lamar, an associate professor of the 1,100-student College of Textiles at North Carolina State University, bounded to a lectern at the Institute for Healthcare Improvement’s (IHI) 21st Annual National Forum in Orlando. With College of Textiles dean Blanton Godfrey, the pixie-like designer regaled doctors, nurses, plus the occasional businessperson and student, with failure stories about the hospital gown.
The hospital gown as we know it is an anonymous garment—usually produced for $5 and intended to endure 50 wearings. And it is one size that fits none. “We’ve had patients report having trouble concentrating on their physical therapy, because they were so worried about keeping their gowns closed.” Lamar said several days before the presentation. Godfrey chimed in with tales of frustrated nursing mothers forced to wear a gown that opens in the back and modest patients who put on a pair of gowns front and back—doubling hospitals’ inventory and restricting doctors’ from, say, easily administering an IV.
“We’ve had patients report having trouble concentrating on their physical therapy, because they were so worried about keeping their gowns closed.”
Lamar has led the College of Textiles’ effort to redesign the gown since November 2006, when it received a $236,110 grant from the Robert Wood Johnson Foundation to inject the flimsy garment with dignity; foundation senior project officer Rosemary Gibson originally hatched the idea in 2004, working with the Pioneer Team to identify a recipient for the funds.
The research phase of the project, known as Innovative Design of Garments for Healthcare Patients, was completed last spring. Lamar explains the lengthy process: “Essentially there’s the patient and the care provider who has to administer medical procedures, but you’ve also got a whole supply chain that doesn’t use the product but has a stake in producing it, maintaining it, and paying for it.” Working with graduate students as well as undergraduates, Lamar collected insights from all those parties. The team distributed surveys among patients and caregivers associated with partner WakeMed Health & Hospitals, held focus groups at six hospitals in North Carolina and Massachusetts, and undertook informal conversations with hospital purchasers and distributors.
One of those graduate students, Anne Porterfield, was on hand in Orlando to guide IHI attendees through break-out exercises following Lamar and Godfrey’s 38-slide PowerPoint presentation. The trio fielded comments about patient apparel’s shortcomings and how they might be addressed with design features. Lamar compares the responses against her previous data, saying, “There were no real surprises”: Attending nurses unanimously supported warmer long-sleeve gowns, while others confirmed that pockets would allow patients to roam hospital hallways without requiring a phalanx of assistants to carry their monitoring devices. She also noted a rising tide of interest in antimicrobial fabrics.
Lamar is using the IHI feedback to create a hierarchy of requirements for the gown, and she may sacrifice the least important design principles to stay competitive on price. With a hoped-for second Robert Wood Johnson grant, she and her students will take the next two years to spin those dominant criteria into a final prototype, and subject it to a regimen of lab and real-world evaluations.
Backless Hospital Gown Gets a Redesign
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Watch this recent MSNBC video that takes a look at some recent advancements in healthcare experience design, including a patient garment that makes patient dignity its top function.
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Cynthia Bolwin
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Bets Wald
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Eric
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Cindy Lintel
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Emma Morris
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carol Jackson



