The GE Cancer Commitment

$100 Million Challenge: Breast Cancer
Accelerating Innovation

GE’s first healthymagination Challenge is an open call to action for oncology researchers and healthcare innovators seeking ideas to accelerate innovation in breast cancer. Through the Challenge, GE and its venture partners will make available up to $100 million to fund breakthrough ideas that advance early detection, more accurate diagnoses and targeted treatment of breast cancer.

For Women By Women

GE’s For Women By Women experience invited collaborators from the medical, design, not-for-profit and corporate worlds to explore new approaches to mammography, breast imaging, cancer treatment and women’s health. Key partners included IDEO, Victoria’s Secret, Kiehls, and Susan G. Komen for the Cure.

Global Commitments

As many as two-thirds of women across the world must forego regular breast cancer screenings due to limited access to appropriate facilities or trained medical professionals. GE is committed to reaching many of these women through a series of multilateral in-country partnerships with governments, NGOs, and local health partners who can help mobilize efforts on the ground in each region.

• Saudi Arabia

  GE is partnering with the Saudi Arabian Ministry of Health and King Fahad Medical City to raise awareness of the importance of breast cancer screenings. GE will be piloting two “mobile clinics” that will provide easy access for women to be screened for breast cancer. Read how GE is working with local partners to break down the stigma associated with cancer among Saudi Arabian society and raise awareness of the importance of breast cancer screenings.

• Australia

  Almost half of all diagnosed cases of cancer in Australia involves breast cancer in women. Increasing access to breast cancer screening and partnering with local institutes is GE’s top priority for Australia. Continue reading to find out which partners are making greater access to health screening possible in Australia.

• China

  Given how limited breast cancer awareness is in China currently, GE and a number of partners including the Chinese government and Ministry of Health, are launching a broad outreach program to raise awareness of breast cancer screening procedures. Continue reading about GE’s efforts to train doctors in villages and rural areas to improve screening rates and accuracy of diagnosis.

The GE Show

Factory Flyovers

Since the beginning of time, man has been trying to understand the inner-workings of one of the most familiar, yet mysterious structures in our world - the human body. This episode will explore how a shift in perspective can unlock the mysteries of nature, and uncover new ways to look at human health.